日前那位被譽為美容界的天才、加拿大知名護膚品牌 The Ordinary 母公司 Deciem 的創辦人 Brandon Truaxe 突然辭世,引起外界一片譁然。

據《華爾街日報》報導,2019年1月20日下午,加拿大警方接到一通電話表示有人墜樓,地點與Brandon Truaxe 的住家吻合,而後續也證實 Brandon Truaxe 從32樓墜落到6樓陽台,當場死亡。事件發生要回到 2018年10月,當時 Brandon Truaxe 使用 Deciem 官方Instagram 帳號發布了一則影片,表示 Deciem 將在未來兩個月停止公司所有事物,聲稱 Deciem 被捲入大型犯罪活動,並點名 LVMH、H&M等大型公司跟此事都脫不了關係。而此舉造成了粉絲們的恐慌,中國消費者甚至透過海外途徑進行囤貨,不過最終此影片成為了鬧劇,Deciem 並未停止營運。

而擁有 Deciem 公司28% 股權的雅詩蘭黛以影響企業形象為由控告Brandon Truaxe,而Brandon Truaxe 因此發了一封威脅郵件給雅詩蘭黛前董事長 Leonard Lauder,此舉也讓法院判定 Truaxe 禁止進入任何 Deciem 的店舖,並將他 CEO 的職位移除。

 

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THE ABNORMAL BEAUTY COMPANY(@deciem)分享的貼文 於 張貼

從自己創立的品牌到被禁止與自己的品牌接觸,雖說中間有許多爭執,不過相信這對品牌創始人本身是非常大的傷害,不過世人會永遠記得這位改變化妝品歷史的 Brandon Truaxe。

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